Great Design is about Credibility
As a followup to my last post about the importance of the look and feel of your website, I think it all comes down to credibility.
Of course their are circumstances where your website’s effectiveness hinges on how cool the design is, but in general, the reason to have a quality design (look & feel) is that it gives your company instant credibility – something very important when you have only parts of a second to get & keep the user’s attention.
Further thought: Checkout #3 on this usability guide from Smashing Magazine
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