Author Archive
Is SEO a Hack?
Absolutely! At Less Conference Eoghan McCabe said “SEO is a hack” and he’s absolutely right. Why do I agree with him even though my agency makes money by optimizing clients’ websites to show up high on Google? Because even though SEO is a hack, it can still be a very effective way to market a [...]
Newbie Web Guide: Is it okay to be passive?
Yes it is! If you’re just getting to the point where you know you’d like to take advantage of the Internet, but aren’t quite sure where to begin, start with an intentional passive approach. Examples: Blogs Sure, you could go start a blog right away, but the better approach might be to take a couple [...]
Great Design is about Credibility
As a followup to my last post about the importance of the look and feel of your website, I think it all comes down to credibility. Of course their are circumstances where your website’s effectiveness hinges on how cool the design is, but in general, the reason to have a quality design (look & feel) [...]
Effective web design: Look & Feel
Does the Look & Feel really matter? It’s easy to find beautifully designed websites that are just plain ineffective (a browse through CSS Mania should do the trick). It’s also fairly easy to find a website that has boring design but is effective (Craiglist is world-famous for this). So what’s an effective design? The short [...]
Learning Search Engine Optimization (SEO)
While I don’t think everyone leveraging the Internet needs to become an expert at Search Engine Optimization (SEO), I do think most need to have at least an understanding of how SEO works. If you want to learn about SEO, and know more than most, checkout SEOmoz‘s Professional Guides. While I use the paid Pro [...]
