At Less Conference Eoghan McCabe said “SEO is a hack” and he’s absolutely right.

Why do I agree with him even though my agency makes money by optimizing clients’ websites to show up high on Google? Because even though SEO is a hack, it can still be a very effective way to market a company’s products & services, helping people looking for a product or service to find a good option.

While SEO is definitely a hack, many marketing techniques are hacks, meaning the techniques you use are not natural go-with-the-flow ways of doing things.

I hate playing games in areas like this, but the reality is, search as we know it requires us to play the SEO game. Being remarkable alone doesn’t get us found when a customer is searching for our product.

The Google of 2020 may reward remarkability as it should, but in 2009, the SEO hack is still very effective.

If you want to learn about SEO, and know more than most, checkout SEOmoz‘s Professional Guides. While I use the paid Pro SEOmoz, there are so many free guides on there. If you spend a month reading through the guides, I guarantee you’ll be completely empowered to direct your company’s SEO needs.